The Rise Of Automated Giving - Pillar Marketing

How people give to charity has changed a lot over the years. In the past, it relied on physical, direct things like collection buckets on high streets, big fundraising events, or donations gathered at faith locations such as mosques and churches. These traditional methods brought communities together but often depended on people remembering to give. Now, technology has made it easier for people to support charities regularly and meaningfully.

One of the biggest changes is automated giving. This helps donors give repeatedly and over long periods without needing to remember to donate every time. It also provides charities with reliable income to better plan their work. Platforms like Pillar are making this possible by connecting charities and donors in new and simpler ways.

How Giving Has Evolved

For many years, giving meant handing over cash, attending events, or responding to appeals. These methods worked but often felt inconsistent or inconvenient. As technology advanced, charities started using online tools for one-time donations.

Now, the focus has moved to automation. Automated giving enables people to set up regular contributions that happen automatically. These ongoing weekly or monthly donations make it easier for donors to support the causes they care about, while also benefiting charities by producing a consistent and predictable flow of funding. By forging these long-term relationships, automated giving can also improve the connection and involvement between donors and charities.

What is Automated Giving?

Automated giving makes donating easier by allowing contributions to happen automatically. Here are some examples of automated giving in action:

Recurring Donations: Donors set up regular contributions on a weekly, monthly, or yearly basis.
Event-Based Giving: Donations tied to special occasions, like Jummah Giving (Friday donations) or campaigns like 30 Days of Ramadan, where people give every day during Ramadan.
Round-Up Giving: Donating spare change by rounding up purchases to the nearest pound.
Seasonal Campaigns: Special initiatives like Dhul Hijjah Giving, where donors give during the first ten days of Dhul Hijjah.

These tools make it easy for people to support their chosen causes without the hassle or inevitable forgetfulness of making repeated single donations.

Why Automated Giving is Growing

1.Convenience for Donors

Automated giving removes the need to remember to donate. Once it’s set up, it happens automatically, saving time and effort for donors.

2.Powerful Technology
Platforms like Pillar provide tools that make automated giving simple and secure, even for smaller charities. These tools include safe payment systems and features that help charities manage their campaigns.

3.Respect for Faith and Culture
Automated giving aligns with practices like Zakat, Sadaqah, and other regular acts of charity. It can also connect to significant events in the Islamic calendar, allowing donors to give in meaningful ways.

4.Making a Bigger Impact
By providing steady income, automated giving allows charities to plan their work better and focus on delivering results. Donors feel more connected when they can see how their regular contributions make a difference.

Automated Giving In Action

Automated giving is rapidly becoming the norm. Platforms like Pillar are helping charities modernise how they raise funds. Campaigns like Last Ten Nights during Ramadan or Jummah Giving make it easy for donors to stay consistent while supporting causes they care about.

For charities, automated giving also less time spent on administration and encouraging and reminding one-off donors to maintain their donations, and more time delivering impactful projects. For donors, it’s a way to give that feels effortless in the moment yet can build into something deeply rewarding in the longer term.

Why Pillar Stands Out

At Pillar, we’re committed to making giving easier for both donors and charities. Our platform offers tools that support culturally important campaigns, flexible donation options, and insights to help charities plan for the future.

Key features include:

Campaigns like 30 Days of Ramadan and Jummah Giving to align with important times.
Easy-to-use tools for recurring donations to give charities steady income.
Data insights to help charities measure their impact and improve their fundraising.

We help charities focus on what matters—making a real difference in people’s lives.

A New Era for Charity

Automated giving is driving major changes in the way people support charitable and ethical causes. It has proven to not just be a passing fad—it’s the future of charity. Platforms like Pillar bring charities and donors together to work more effectively, build better relationships and create lasting change.

Automated giving is opening the door to a more impactful and connected approach to generosity with tools that make giving both simpler and more meaningful. Together, we’re building a new era of giving—one that’s easy, reliable, and purpose-built to make a real difference.